Social media is booming every day, and Instagram is one of the most popular social media platforms that is currently competing to gain user’s attention worldwide. With millions of advertisers already struggling to reach their audience, setting up Instagram ads for better website conversion could be difficult, but not impossible!
There are several ways you can bring enough traffic to your website- on a limited budget. Focus on audience engagement, optimize ads and websites, and differentiate yourself from competitors. By following certain tricks, you can achieve success.
Here’s how to increase the visibility of Instagram ads
Instagram has assisted companies and businesses in growing their audience and customer base by around fifty percent more than Facebook. Isn’t that amazing?
1. Your customer’s pain points
Instagram ads are all about sales conversions, and they rely on how well you present your products and services in the eyes of your audience and how amazingly you convince them to buy from your brand. You need to target the pain points of your audience- and remember that every product and service is created keeping in mind the needs and demands of the customers. All you have to do is remind your audience of their needs!
2. Segmenting your audience
If you need more results, then you need to run your ads much more carefully. Audience segmentation can help you know the needs of your customers and their interests. Try to separate your audience based on their preferences and demands. Your products and services can be used in different ways by different audiences- since they have unique pain points.
3. Story Telling always works!
We all love stories! I still love reading bed-time stories! That’s exactly why big name brands run stories on their blogs and magazines. An individualized, personal story that’s woven with current market situations, customer topics, stats, and quotes will create an emotional connection with the brand. People remember stories, something that’s personal or customized and that has emotions and feelings involved. Use stories in your content to engage your readers on an emotional level.
4. Reply to Comments
Yeah, that can take a lot of time, but it’s worth it! People love kindness and down to earth nature- not just in humans but also in brands and organizations, especially corporations. Moreover, not every Instagram user will be impressed by your ads or the CTAs, but they might be responsive to a poll, a contest, or even the comment section of your posts. Umm, that sounds a bit strange, but replying to comments can get you the potential ones on your website.
5. Choose the right picture sizes for the position of your ads.
Make sure you’re using the appropriate picture sizes for the ad you run. For instance, a feed ad should be square (1080 by 1080 pixels), whereas a story ad must be 1080 by 1290 pixels.
6. Include fonts and colours from your brand
Brand awareness depends on the use of trademark colours in guidelines, which increases brand recognition by 80%. Create a brand kit with Visme for simple access.
Conclusion
Advertising on Instagram may seem less effective, but when you grab some trending marketing strategies, Instagram promotion is thoroughly impactful. If you are a small business, then never ignore the fruits of Instagram- they are always sweet! Use the tactics mentioned above to drive huge sales to your website.
