July, 2019

Running ads and drawing customers to the websites could be the real challenge, probably worse than the human extinction that the scientists are predicting, lol! Webmasters and marketers mostly use paid advertising methods such as pay per click and pay per ad to improve brand awareness. However, pay per ad is often used since brands focus more on the target audience than the clicks.

Did you know that billboard ads and banners still work and that many top brands still use these traditional marketing methods?

You don’t forget what you see; hence, visual marketing generates more consumers and revenue than other methods.

Well, there are a few targeting options that would be best for brand awareness ads and marketing, and it goes by-

Best Targeting Options for Brand Awareness Ads Campaigns

1.      A Referral Program can take you to new heights!

Did you know that your consumers are the best brand marketers? Businesses which join in referral programmes must give consumers with perks such as vouchers, discounts, or free items or services while still providing the best product or service on the market.

2.      Facebook Ads can generate good business for your brand

If your target group is huge and broad, then Facebook is the perfect platform to run your campaigns. You should know that Facebook has over 10 million active advertisers as of 2024 and is generating millions of affinity for their brands. You should keep in mind that Facebook ads are about more than quantity. Your brand should be able to reach out to people to generate good business.

People Also read – Why Your Facebook ads aren’t converting?

 3.      Instagram ads works well for Start-ups

Really! There was an ad for a T-shirt making Start-up. I purchased a Tee for myself from this small business. The way they promote their ads on Instagram makes consumers check out their Tees. Yes, they are a start-up, but the marketing tactics and, of course, the assistance of Instagram ads help them reach out to their responsive customers. So, Instagram can work as a good platform if you are a Start-up- or not!

4.      Guest contents, Infographics and Video ads

Guest posting never goes outdated! Start putting up gorgeous contents and sharing them on other blogs as well- this will encourage users to visit your website at least once. If you want your name to be known in your industry, then guest posting along with amazing and eye-grasping infographics is the short route.

However, video ads can drive more traffic to your website like never before. Video ads and marketing always work as powerful tools to boost a brand.

5.      Remarketing Campaigns

You might know about remarketing already! Remarketing is all about the ads and banners that you see across your web pages and sites while surfing the net. Ever noticed? You check out smart gadgets on the internet, and the next minute, when you close that page- and open it to check out some health drinks, everything that you see on the drinks page is the latest smart devices and gadgets. It is the most efficient manner to boost sales and users to your website.

Conclusion

If you really want to be a super star brand in no time- no, no, not overnight—then these targeting options and brand awareness ads strategies can pave the way for you. Agreed, it could be a little unsuitable for Start-ups and small businesses- hence, there are plenty of other strategies that will help you start!