Underperforming social media pages and ads can be frustrating! Facebook advertisements are one of the internet’s most vital and popular advertising platforms. More than 90% of marketers use Facebook ads, yet only 36% of them succeed.
Why?
Well, generating positive conversion is actually difficult, but if we cut out the common mistakes, then you can succeed too.
If you are running Facebook ads for your brand and are unable to generate the expected conversion rates and profits, then here are some reasons why you aren’t!
Why are your Facebook ads not converting?
Facebook ad campaigns are the most crucial part of generating leads and customers. Right from creating an interesting campaign to troubleshooting when in trouble, the Facebook ads must be outstanding, and most importantly, they should bring in enough revenue and traffic to the business. Of course, you don’t want to waste your budget, do you?
1. Issue with targeting
You need to target your ads quite appropriately! You cannot risk losing your audience or your budget! Many marketers fail and lose money, mainly because of wrong targeting. Did you know Facebook allows you to create your own type of audience, or rather, a custom audience? Isn’t that cool? More than 1 billion people use this platform every hour, and yet if your campaigns aren’t working, maybe you should re-create them, this time with the perfect target!
2. Right people with the wrong message
Maybe your campaign message isn’t that attractive, or maybe you are targeting the right people with not-so-interesting ads. Would you like a brand that ranks low on branding, even though it provides an amazing business experience? Nope! Never use static images or clickbait. Your visitors may like your brand and be impressed by your products and services, but poor images and baits can push them away towards your competitors.
3. Cold-hearted ones are your audience
Haha! Pitching sales to cold-hearted and rude audiences can be infuriating and fun- all at the same time! Your audience is avoiding your ads and scrolling away from your page. Make your ads personal! Your ad campaigns must target specific types of people. Maybe you could create an ad about one of your products or services since the audience has commented something on your page about it! If you know the hearts and minds of your audience, you can pitch even a cold audience!
4. Aligning your landing page with your ad
Not many marketers know this- and they fail! Your ads and campaigns are perfect, but do they sync with your landing page? Nope! Never let your landing page look dull or off; it can shoo away your customers from your competitors- and you will lose traffic! Make sure that your landing pages are congruent with your ad, content, stories, testimonials, images, and videos- even the feel, ambience, and look should be similar. You can create concise titles, attractive images, and friendly or casual content. Trust me, your audience will love it!
5. Wrong bidding and budget!
I have seen marketers bid for high amounts (they think the higher the investment, the higher the traffic and clicks). It is all based on your brand and how you create your ads. You need to make some corrections in your bidding section when you notice there are not enough impressions on your campaigns. Yes, you can go ahead with the recommendations that Facebook ads provide, but you might also want to consider changing the amount mentioned and the options provided.
How to improve your Facebook Ads
- Users might be targeted based on prior purchases.
- Once your campaign has been converted, use Lookalike Audiences to broaden its reach.
- Use event targeting to promote unique deals and events.
- Change your value offer to address the pain points of your target audience.
- Make use of remarketing for users who leave your landing page.
- For a further level of detail, layer targeted parameters.
- Continuously study your audience.
Understanding your company’s strategy and establishing the feasibility of Facebook advertising can benefit you or your client’s business. By contacting them across several channels, integrating paid social, PPC advertising, and remarketing may assist in capturing leads and nurturing them for conversions.
Conclusion
Facebook ads are an amazing way to maximize traffic and revenue on your website for your business. But if you are really running low on budget, then you could bid small amounts, or maybe you can switch to organic traffic and conversions. Yet, there are other ways to advertise your brand and make conversions in return.
