What are LinkedIn Ads and its benefits?

Advertising on LinkedIn? Sounds a bit strange? You think it isn’t worth the effort? Well, you’re mistaken! There are more than 500 million users on LinkedIn globally, including more than 50 million decisions and 60 million influencers, and trust me, none of the companies can ignore this platform. It’s Facebook for professionals and C-suites!

I get it! LinkedIn is a professional platform, and businesses cannot generate traffic and sales from it.

You have a fair point! 

If you are a business, then you must already have your feet on LinkedIn, don’t you?. Because, this platform is the place where millions of people and professionals connect with each other- including decision-makers, management executives, CEOs, Founders, Startup owners, and the majority of the working population.

What are LinkedIn Ads and their benefits?

With LinkedIn, online advertising is pretty easy, and the platform has the ability to reach different businesses in the right direction  without ignoring your campaign requirements. The platform also has features that are directly similar to Facebook’s ad features. Isn’t that amazing? Just create your ad on LinkedIn already!

1.  All your audience are already expecting you

This is something that every business would want! LinkedIn is a significant social media platform which offers creative features that would help the audience and the brands at the same time. You can get access to a much larger audience, and if your campaigns are perfect, then you have the right audience under your roof!

2.  Your budget matches your business

Okay, even Facebook offers a similar benefit, but the budget we set sometimes tears our pockets off- uff! But when it comes to LinkedIn, the budget and bidding are not so far from the business nor our wallets. The platform has some minimum pricing, which helps to cover a maximum audience and generate high leads for businesses.

3.  You can connect with your audience DIRECTLY!

Connecting and interacting with your customers could be the most gifted opportunity for any marketer. Knowing the customers, their needs, and their concerns and solving them helps businesses gain the trust of their consumers individually. Yes, LinkedIn offers personalization, the one to one interaction, and ultimate communication between the brand and the consumer. You could be a small business, yet you are able to drive enough traffic to your website, and that’s how LinkedIn helps!

4.  Variety of Ads

Advertisements are all about creativity. From texts to images, stories to blogs and videos, they play an important role in creating conversions and leads. LinkedIn offers different types of ads, which include:

• Sponsored Ads: You may directly promote to LinkedIn members in their inboxes with Sponsored Messaging (formerly known as Paid InMail). But be aware that LinkedIn has a monthly limit on the number of members who can receive Sponsored Message ads. Only one of your ads will reach your target demographic twice in a short time frame. Only 48% of firms presently communicate with clients and prospects via messaging, despite the fact that 89% of consumers prefer this method.

• Native Ads: Whether a user is perusing on a desktop or a mobile device, Sponsored Content, sometimes referred to as native ads, appears in their LinkedIn feed. In order to separate those ads from other material, LinkedIn marks it as “promoted.” You have the option of using LinkedIn carousel ads, single image ads, or video ads when promoting sponsored content.
• Text Ads: If you’re wanting to develop solid leads with a professional audience, text ads are a smart alternative and appear at the top and right of LinkedIn’s desktop feed. Given that 58% of marketers identify increasing lead generation as one of their primary digital marketing objectives, LinkedIn Text Advertising can be a cost-effective solution to reach a wide audience.

• Dynamic Ads: Dynamic ads, which speak to users through personalization, appear on LinkedIn’s right sidebar. A member’s own personal information, including their photo, employer’s name, and work title, is displayed to them when a Dynamic Ad appears in their feed. Members can adjust their settings to hide these details if they feel the ads are a bit sensitive.

Ah! Aren’t these types perfect to promote your brand and business on this platform? Sales and pitching to customers were never this easy!

Conclusion

You could easily maximize the traffic to your website and reach many audiences using this platform and the features that it offers. Cross-channel marketing is another option that can serve your brand pretty well. If you are a small business, you could share your LinkedIn campaign links on your social media platforms and pages.